Are you looking for new customers or are you looking to keep hold of your existing customers – perhaps a little of both?

Then you need to position yourself to take advantage of a market of over 8 million people in Australia and 5 billion globally!

That market is the “Mobile” market - Australians are increasingly buying stuff via their mobiles with almost a quarter of us having done so in the past 12 months.

Are you missing the Gold Rush? PayPal Australia reports that throughout 2011 mobile transactions increased by 25 per cent every month!

What would a slice of that growth do for your business?

The rise of smartphones is dramatically increasing the use of the internet overall in Australia and with mobile usage and smartphone usage starting to approach or even match PC usage, you need to be enabling your business to take advantage of this trend now!

According to research recently published by Google Australia (in conjunction with IPSOS Research), Australians are 33 per cent more likely than those in the US & UK to do mobile real estate searches and we're also leading the way in mobile banking, with Australians 65 per cent more likely than the British and 14 per cent more likely than Americans to conduct banking on our phones.

Mobile internet usage is forecast to eclipse PC internet usage by 2014 as 36 per cent of those surveyed said they expected to use the web more on the smartphone in the future compared to 28 per cent for the PC.

Google has already reported that for Google Maps, usage on the mobile phone has already exceeded the desktop globally.

Smartphones are not a toy, they are extremely functional and Google is adjusting to it very quickly – are you?

People aren’t only buying things with their phones they're also using them to compare prices of products before buying and one in five of us have changed our mind about buying something while inside the store as a result!

Wouldn’t you love to be dragging new customers out from your competitors too? You can if you make your business mobile ready!

In the last six months, over 2000 Australian online merchants have accepted their first mobile payment with PayPal! Are you one of these?

The rise of smartphones in Australia is a relatively new phenomenon. The research found that four out of five respondents who had a smartphone said it was their first one and one in three bought their smartphone in the last six months.

These numbers show that Australia went from lagging to leading the worldwide smartphone revolution in just one year – and this growth is expected to continue throughout 2012.

But, get this, about four out of five Australian business websites are not optimised for smartphones!