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Successfully managing, motivating and marketing to Gen X and Gen Y means keeping abreast of trends and responding quickly to its
ever changing needs and wants.
The population of our nation has doubled since 1960. Since then the demographics of Australia have radically changed. Generations X and Y are not only the largest generation ever, but they have different characteristics, attitudes,
values and priorities. To manage, train or market to these new generations, we must first understand them.
Based on the latest Australian research Managing, Motivating and Marketing to Gen X and Gen Y will provide us with a better understanding of these
Under 40's. This seminar will give insights into the generational diversity that exists in the community and the modern workplace. Attendees will be equipped with the
understanding and communication skills required to relate effectively engage with
Generations X and Y, and be empowered to better manage and motivate with these new generations.
Understanding the New Generations Australia's demographics diversity, and the reasons for generation gaps.
Understanding the different cultures and subgroups of Generations X and Y. The
characteristics, attitudes and values of these emerging generations.
Managing and Leading the New Generations The changing face of the workplace: the latest trends. Attracting and recruiting
the Under 30's. Their ideal managers: what it takes today. Managing
multi-generational teams. Examples of Gen X and Y friendly workplaces creating
the right structures and environments. The biggest mistakes made in dealing with
the new generations.
Motivating and Inspiring the New Generations Modern motivational styles, the felt, and actual needs of the new generations.
Their priorities, role models and relational needs. New attitudes to work:
aspirations and motivations. Maximising retention: what will keep them engaged.
Marketing and communicating to the New Generations Marketing that works
with case studies. Creatively communicating with X'ers and
Y's. Education and training styles that work. Selling and presenting, coaching
and conflict resolving: learn the right styles for the new generations.
Who should attend....
Business owners, sales and marketing managers, those wanting to improve their business and advisers to businesses such as
accountants, lawyers and business coaches.
Educators and administrators of education facilities who want to embrace the new generations of students and staff.
The staff of any business wanting to gain a CREATIVE advantage. Send your receptionist, service personnel, internal sales staff, accounts people, complaints department, travel agents, hotel front office staff, bank officers and other service personnel.
From whatever business or walk of life, attending the Managing, Motivating and Marketing to Gen X and Gen Y may be the best seminar you have attended in years.
Seminars and Workshop that are GREAT value
7 reasons to attend Managing, Motivating and Marketing to Gen X and Gen Y
- Workshop Content. Fast paced session to help you manage time effectively
- Practical Benefits. We deliver practical concepts and tools to use every day
- Time Effective and Great Price with no padding - great value and in just 3 hours
- Excellent Reference Materials. Receive a great workbook and comprehensive charts, lists
and reference forms you can use later on the job
- Compare our experience. Since 1987 we have delivered cost effective and practical business learning to over 50,000 companies
- Professional Presenters. All our presenters are skilled in delivering our courses with poise and experience.
- Australian material for Australian Business presented by
Australians.
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From whatever business or walk of life, you can't
afford to miss Managing, Motivating, and Marketing to Generations X and Y
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